One of the best ways to obtain a higher position in the search engine results is through website optimization. There are several tips to optimize websites for better results or ranks. Web pages must be easy to navigate which will enable users to search for content quickly. It is important to have unique titles for web pages and summarize the contents of these pages. Higher search engine ranks can be obtained by organising the content in an engaging manner. Keywords in the content are scanned by the search engine so it is important to use important keywords in the right manner.